Introducing Botanea: the first 100% Herbal Hair Colour from L'Oreal Professionnel
L'Oreal Professionnel has brought together the best of nature and scientific research to create Botanēa, their first ever 100% herbal hair colour.
Botanēa is made from 3 herbal ingredients; Henna, Indigo and Cassia, which are sustainably sourced in India. They are then carefully selected and purified for consistent and professional results.
The herbal powders are mixed with hot water alone, maintaining respect for the hair fibre. Botanēa will work with your natural base and allow your stylist to create a wide range of tones and tailor them for a colour that is unique to you. These three herbal powders deliver personalised colour results, from light blonde to dark brown, and white hair is blended for a natural result.
L'Oreal Professionnel launched a 3 year programme to responsibly source Botanea in India. Their goal is to develop the social economic situation of farmers with local cooperatives, but also to improve and share good agricultural practices in order to create sustainable sources of income.